Use AI to Choose the Best Blog Topic Ideas [2023 Guide]
2023 was revolutionary for content writers, who started using AI to come up with content ideas.
But it may be time to utilize AI for a higher content purpose beyond brainstorming – using it to come up with the right blog ideas.
As any starting writer knows, every article is published to serve a certain business purpose:
- Growing traffic
- Closing leads and demos
- Subscribing users
- Serving many other sales and marketing initiatives
No matter the goal, choosing the right article topic has a huge impact on the rate of success or failure of the article.
In this post, I'll demonstrate how AI tools can help us choose the exact blog post topics that will deliver our expected business result.
These proven techniques will help you find what to write about next.
1. Analyze what's already working
Take a look at your past content and identify the articles that perform best. You can do this by looking at your Google Analytics account. Pages with high organic traffic, lots of backlinks, and plenty of social media shares indicate strong performance.
You might consider writing a follow-up to an audience favorite, or you could update an older post with revised and improved content. Updating posts is also great for SEO — check out this guide on how to do a content audit to get started.
2. Have a brainstorming session (and use AI)
Brainstorming can help you come up with dozens of ideas in a very short period of time.
There are multiple brainstorming techniques you can try.
Starbursting, for example, is a visual technique that encourages you to examine the who, what, when, where, why, and how of a given topic. You could then spin each of these into a different blog post.
Mind mapping is another useful way to generate ideas. Start by writing one idea down on a piece of paper, maybe the topic of a recent blog post. Then draw lines out from this idea and start writing down whatever comes to mind as a related topic. Continue doing this with each new idea, and soon you’ll have a paper filled with ideas. There are even software tools out there that let you do this digitally, like Xmind.
Whichever method you choose, don't be afraid to experiment and be creative with your concepts. While not every idea may be usable, it’s a great way to get the inspiration flowing and ignite fresh ideas.
You can use AI to quickly get ideas on any given topic. Let's say you want Wordtune to come up with advanced topic that relate to content marketing, you can adapt the prompt to include the relevant topic.
3. Take inspiration from competitors
Exposing yourself to the type of content you wish to write is a smart way to come up with additional blog ideas. Take a look at other bloggers within your niche and subscribe to their posts to see what they’re writing about. You can do this by searching on Feedspot, or by typing “top [topic] blogs” into Google.
4. Make good use of SEO tools
It’s reassuring to know that there’s a lot of tools out there for you to rely on when coming up with new content ideas.
SEO tools like Semrush or Ahrefs can help you to identify keywords and topic ideas similar to subjects you’ve already covered. They can also help identify topics that demonstrate high search traffic volume but are low on keyword difficulty — the sweet spot.
There are also plenty of tools that can show you what topics in your industry people are already searching for. For example, Google Trends can help you uncover what’s trending at the moment, while AnswerThePublic can provide you with a huge list of questions that people are actively searching for.
BuzzSumo also offers great tools for finding new blog topic ideas, discovering how your content performs in search results, and uncovering new keywords. You can then type these words into People Also Ask or Google to let autosuggest show you what people are searching for.
Hopefully these tools will give you plenty of new blog topics to chew over, but if you’re still stuck, it’s good to know that Hubspot also has a blog ideas generator…
5. Harness the power of social media
Social media can provide you with an abundance of ideas for blog posts. Take Reddit, for example. Searching for a keyword or two on the popular forum will show all of the topics being discussed in this area. Or, if you head to Quora, you can see all the common questions people are asking within this sphere.
Answering these questions or joining these discussions on your blog will help make you an authority in the eyes of your readers.
6. Check the calendar
One way to spark creativity is to scan through a social media holiday calendar and see if there are any special days that relate to your blog. There’s a day for almost every occasion, from National Spinach Day to World Pet Day.
A food blogger could write about their favorite Italian restaurants for #NationalPizzaDay, or a pet blogger might write about #TakeYourDogToWorkDay.
As well as providing inspiration, these calendars help you plan your content logically. Schedule relevant blog articles for specific days, and watch the extra traffic come flooding in.
7. Ask your community
Rather than guessing at what your audience wants, make a conscious effort to ask them. It might sound like a simple concept, but you’d be surprised how few bloggers or businesses actually use this tactic.
Use social media to ask your readers what it is that they want to read more of. Alternatively, ask if there’s anything missing from your blog that they want to see or if there’s anything specific they’d like advice on or help with. You can also ask these questions in your newsletter. Just make sure to include an email address for people to reply to.Another option is to join an online community with like-minded individuals. Search for these on Discord, Slack, or another platform you are familiar with. For instance, on Discord, simply type your keyword of choice into the search bar and browse any public community options that come up.
Finally, you might want to consider talking to other experts or professionals in your field and using their insights to help generate ideas. Two heads are better than one, after all.
8. Get personal
Building a connection with your audience is vital to the overall success of your blog. With so much content out there, you want to give your audience a reason to keep coming back to read yours.
So, it’s time to get personal. Think about blog topics you can offer that no one else can — something unique to you or your own personal experiences. Opening up about the challenges you are facing or the things you are learning within your niche, for example, will make you more relatable in the eyes of your readers. If they feel like they’re getting an exclusive look into your life experiences, they may just enjoy your content more.
9. Find ideas from books and podcasts
Ideas aren't just to be found online. Consider looking for inspiration from other sources, like bestselling book lists and podcasts, too.
For example, head to Amazon and type in your blog niche or a topic you want to explore or write more about. You’ll be presented with an excellent overview of the bestselling books on this subject. In the left-hand sidebar, you may also find a list of subcategories, which can provide even more specific topics to explore that you may not have thought of.
A lot of books on Amazon also offer a “look inside” feature, allowing you to explore a few pages of the book before purchasing them. Often, this includes the contents page, where you can uncover a wealth of knowledge as you discover which topics are discussed within.
Finally, don’t forget to check out podcasts! These are another goldmine of information. Head to Spotify, Apple Podcasts, or Google Podcasts and search for a relevant topic. Check out a few of the most popular ones. Go through the episode history and note down blog topic ideas, or listen to episodes to gather inspiration for new topics to delve into.
Coming up with fresh ideas for your blog is key to attracting your audience. Auditing your existing content, monitoring your competitors, and utilizing social media can all be great ways to find ideas — but great ideas are just the start.
Ensuring your content is engaging and compelling is just as important. Follow our tips above to hook your readers in, then use Wordtune to give your writing the edge it needs. The Emphasize spice can help you to expand and reiterate your message in other words, while the Inspirational Quote spice can add a little something extra to your blog post if you’re lost for words.
Write about trending ideas, use tools to streamline your process, and provide your readers with high-quality, original content, and your blog will keep them coming back for more.
This article was co-written with Wordtune. Wordtune didn’t write the whole piece. Instead, it contributed ideas, suggested rephrasing alternatives, maintained consistency in tone, and of course - made the process much more fun for the writer.