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You can make your essay more persuasive by getting straight to the point.
In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.
Key takeaways:
- Proven process to make any argument persuasive
- 5-step process to structure arguments
- How to use AI to formulate and optimize your essay
Why is being persuasive so difficult?
"Write an essay that persuades the reader of your opinion on a topic of your choice."
You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?
The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.
That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.
The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold.
Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.
What Is a Persuasive Essay?
A persuasive essay is exactly what it sounds like: an essay that persuades. Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.
While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.
The 5 Must-Have Steps of a Persuasive Essay
If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.
1. A topic or issue to argue
This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion, and not be a simple fact.
It might be helpful to walk through this process:
- Identify a random topic
- Ask a question about the topic that involves a value claim or analysis to answer
- Answer the question
That answer is your opinion.
Let’s consider some examples, from silly to serious:
Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.
2. An unequivocal thesis statement
If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon!
A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.
You’ll want to learn:
- The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
- The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
- What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?
As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments?
Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.
Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis.
Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.
Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.
3. Evidence to back up your thesis
This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.
Go back through your research notes and compile a list of every …
- Fact
- Quote
- Statistic
- Definition
… or other piece of information that supports your thesis.
This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).
As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.
Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case.
Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other.
Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.
4. Rebuttals to disprove opposing theses
You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic.
You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes.
Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.
Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.
Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.
Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.
Your turn: Organize your rebuttal research and write a draft of each one.
5. A convincing conclusion
You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject.
Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis.
3 Quick Tips for Writing a Strong Argument
Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.
1. Choose your words thoughtfully.
If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.
Choose words with AI
You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.
2. Prioritize accuracy (and avoid fallacies).
Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.
A few common fallacies to watch out for:
- Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
- Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
- Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
- Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
- Appeal to authority: Overly relying on opinions of people who have authority of some kind.
The strongest arguments rely on trustworthy information and sound logic.
Research and add citations with AI
We recently wrote a three part piece on researching using AI, so be sure to check it out. Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.
3. Persuasive essay structure
If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.
A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.
The essay structure usually includes the following parts:
- Intro - Hook, Background information, Thesis statement
- Topic sentence #1, with supporting facts or stats
- Concluding sentence
- Topic sentence #2, with supporting facts or stats
- Concluding sentence
Topic sentence #3, with supporting facts or stats - Concluding sentence
- Conclusion - Thesis and main points restated, call to action, thought provoking ending
Are You Ready to Write?
Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect.
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