9 Examples of Eye-Catching Introduction Paragraphs 
How well are you managing to hook your readers?
According to CNN, The average attention on a screen went down from 2.5 minutes (in 2004) to 47 seconds (in 2023). Studies show that for most cases, people don't even read past the headline.
As a writer, one of the best skills you can learn is to hook your readers with a compelling introduction. A good title gets people in the door, but it’s the introduction that decides if they stay or not.
The difference between a strong and a weak intro
A strong intro draws the reader in and evokes a sense of curiosity or interest, either by speaking to the reader’s pain points or by engaging them on an intellectual or emotional level.
A weak introduction paragraph, on the other hand, does the exact opposite. It fails to delight or intrigue, usually by being too generic. (This is one reason why introductions generated using text transformers like ChatGPT tend to “fall flat.”) Incidentally, failing to keep your readers on-page will result in higher bounce rates, which Google penalizes.
Have I convinced you to stick around? If so, great. In the rest of the article, we’ll go over the most important dos and don’ts of intros and look at some outstanding introduction paragraph examples for inspiration.
The Dos and Don’ts of Strong Introductions
Here are some quick and simple tips for writing a compelling introduction.
And here are some things to avoid, including some not-so-great introductory paragraph examples. Don’t worry, we’ll get to examples of how to do it right in the next section.
Here are nine excellent introduction paragraph examples:
1. The statistical introduction example
The SEO experts at Semrush have included two interesting and impressive statistics here, sure to pique the reader’s interest. They make a bold statement, too: if you thought you could wait, you can’t.
To help you replicate this kind of introduction, try using Wordtune’s Spices features to find and add interesting statistics and facts.
2. The relatable introduction example
Nothing if not concise, this introduction catches the reader with a common human experience, asks an important question, and gives a quick bridge on what the article has to offer. It’s short and direct, and it speaks to readers who may well have just been looking at a “little white label” before popping the question into Google.
3. The dialogue introduction example
First of all, how’s that for a title?
This introduction tells a fascinating story in just 57 words. Admittedly, the unique topic of cosmic moon dust makes it easier to capture readers’ interest. But the author’s choice to include this short exchange between Charles Duke and the Houston Space Center also pulls us right into the scene.
4. The personal story introduction example
Wordtune blog: Take Smart Notes From a Textbook (Using AI + Templates)
This introduction has a great hook that draws us in immediately: Hold on. $11,000 dollars on pens and post-its?? Then it tells an emotionally engaging story of failure to success. Finally, it clearly prepares us for what’s to come. All these are hallmarks of a strong introduction.
5. The common problem introduction example
Eleven Writing blog: 7 Reasons Your Business Should Invest In High-quality Blog Articles
This introduction was written by one of the SEO experts at Eleven Writing, the writing agency where I work as a writer, editor, and account manager. It features a short and punchy story with a relatable twist. “And then… Nothing happens.” Translation: 🤦
It finishes with an intriguing “What if?” scenario, which leads into an article of tips and practical takeaways. And it’s a reminder of another important point: make sure your article actually fulfills any promises you make in your introduction.
6. The alarming introduction example
European Commission: Consequences of climate change
The above introduction comes from the European Commission and discusses the dangers of climate change. It starts with a bold and disarming statement: climate change affects everybody.
It discusses just a few of the consequences of climate change, priming the reader for what’s to follow, and then provides a simple bridge into the rest of the article.
It’s short and to the point, but uses descriptive, intense language to convey urgency and emotionally engage the reader.
7. The recap introduction example
Harvard Business Review: Rescuing ESG from the Culture Wars
This introductory paragraph from the Harvard Business Review dumps the reader into the throes of a heated political debate. Whether readers agree or disagree, powerful verbs like “railed against” and politically charged language like “culture wars” and “woke” are sure to grab the attention of those on both sides of the political spectrum.
8. The common problem intro example #2
KonMari blog: 5 Rituals to Build Self-Acceptance
This intro comes from the queen of tidiness, Marie Kondo, and manages to both connect with the reader and gracefully plug an advertisement for KonMari’s consulting services. There’s a common idea in SEO that “linking away” in the introduction is bad practice, but in this case, it transforms an educational article into a commercial funnel.
There’s another neat trick in this intro: it extends a challenge to the reader. Try one of the methods below and see how much better you feel after a month. With a promise like that, who wouldn’t keep scrolling?
9. The 'new angle' introduction example
Crippled CEO Blog: Resistance and Leadership Capital
Eric Lupton blogs about his experiences and perspective as a business leader with cerebral palsy. This introduction uses incisive language that will no doubt appeal to business readers and high-powered execs.
But it also comes from a very personal perspective, like much of Lupton’s writing, and so we feel like we’re about to sit down and speak one-on-one with someone who very clearly knows what they’re talking about.
It has a conversational tone (“So, I wanted to talk about…”) and promises to reveal to us something that “isn’t just overlooked, but the very concept itself is unknown.” Intrigued? I was.
A strong introduction paragraph bridges the gap between an intriguing title and an article’s real value. It pulls the reader in with boldness, intrigue, storytelling, or relatability.
It’s an art that takes practice, but these introduction paragraph examples show it can be done right. There are also some great tools out there to help you out. Wordtune’s Spices feature can offer ideas for analogies, examples, statistics, facts, and relevant quotes — all great sources of inspiration for a strong introduction paragraph.
After that, it’s your turn. Add personality, connect with your readers, and write more introductions, and you’ll be on your way to keeping your audience on the page.
This article was co-written with Wordtune. Wordtune didn’t write the whole piece. Instead, it contributed ideas, suggested rephrasing alternatives, maintained consistency in tone, and of course - made the process much more fun for the writer.