You never get a second chance to make a good first impression, right? It applies to both face-to-face and virtual meetings.
We want to help you write the perfect LinkedIn bio to optimize your profile's first impression.
Since it only takes 7 seconds for someone to form an impression of you, it’s critical to make the first impression a positive one, and this holds true for a first impression of your LinkedIn profile. A well-crafted and professional bio on LinkedIn is a powerful tool for building your personal brand and making connections.
What is a LinkedIn bio?
A LinkedIn bio is the summary that appears under the “About” section of your LinkedIn profile. This section is often overlooked by professionals and job seekers, but it’s a valuable asset that lets you show a snapshot of your personality, abilities and experience.
Writing about yourself can be challenging. A lot of people tend to find it quite awkward to try and describe themselves, and to make matters worse, trying to accomplish this in a “professional and formal” tone can make you feel downright silly. That is why we’ve put together these easy-to-implement tips and tricks to help you write an effective professional LinkedIn bio that will accurately capture your professional persona while also making you stand out.
1. Make a list of everything you want to include in your bio
Your bio should include specific examples of your accomplishments and abilities to showcase your skills, experience and achievements. This will help demonstrate your expertise and make you stand out to potential clients, recruiters and collaborators. Here are some examples of how LinkedIn users may choose to showcase their achievements:
- "Developed and implemented a successful marketing strategy that increased website traffic by 50%."
- "Managed a team of HR professionals that was awarded the "Best Employee Engagement Program" by the Society for Human Resource Management."
- "Advised clients on investment strategies that have generated an average return of 12% per year."
Once you finish the list, you can go on to writing the first sentence of your bio.
2. Write the first sentence
This is by far the most important decision you have to make. The first sentence will pretty much set the tone for the rest of your LinkedIn bio. That’s why it’s important to make an active decision about which one to choose.
Here are a few options:
The offer bio (including a CTA)
A bio of this type focuses on the services you provide and what makes them unique. It may include CTA phrases like: "Book your FREE consultation”.
The biggest strengths and achievements bio
Start your bio with your biggest strengths and achievements if you want to highlight the unique skills and experiences that set you apart from other professionals. It should focus on your strengths, such as years of experience or specialized knowledge, and how they can benefit your clients or potential employers.
The historical bio
This bio will help to give clients a sense of trust in you, as it will show them how you got to where you are today. It will also show them that you have a strong work ethic and are dedicated to your craft. Furthermore, it can demonstrate the level of experience you have and the amount of knowledge you possess.
The storyteller bio
This bio is similar to the previous one, but it is more concise. Instead of going through the whole history, you highlight a unique story that holds a lot of meaning for you, and preferably for your potential clients. It can help potential clients get an idea of who you are and what you have accomplished in the past, without having to know your entire history. It can also highlight your unique experiences and successes that make you stand out from the crowd and draw people to you. It is a great way to show potential clients why you are the perfect choice for their project.
The pain bio
Having a compelling bio that pinpoints the user's biggest challenge can be an effective way to show potential clients why you are the ideal candidate for their project.
The “What I currently do” bio
By highlighting the key pain points of your current role, you’re able to demonstrate the value you bring to future employers and customers.
The visionary bio
This will give an immediate indication of the expertise you have and what you can offer. It will also show your enthusiasm for the position and the potential you have to be successful in it. Additionally, a potential employer or customer will be able to quickly assess whether or not you are the right fit for the role.
3. Expand your first sentence into a paragraph
Your level of expressiveness will be a major factor influencing the impressions people make of you.
Are you articulate, and can you tell a story? This is an important skill for almost any profession.
Use Wordtune to expand the sentence you wrote in the previous section into a paragraph.
Here are three examples of how we expanded single sentences into a full bio.
A. Expanding a skill to a paragraph
B. Expanding a previous job into a paragraph
C. Expanding a pain into a paragraph
This example shows how to expand a sentence into a certain direction you want to emphasize.
4. Add buzzwords
Include keywords relevant to your industry and expertise in your bio. This will help you rank higher in LinkedIn search results and make it easier for people to find you. You can easily find buzzwords related to your field by looking at other people’s profiles, or even by simply Googling “Buzzwords in the field of x”.
Here are some examples of buzzwords used in different professional fields:
5. Highlight your human side
This is an important but often overlooked step. Your professional bio is an opportunity to showcase your unique personality and perspective. Make sure you included information about your interests, values and personal style to help people connect with you. Sharing personal information that highlights your human side, including details about your family, hobbies and interests, will make it easier for people to relate to you on a personal level.
Just don’t forget that this is still your professional profile, and not your Facebook page, so be sure not to overshare ;)
Pro tip: Finding ways to mention how your personality can compliment your professional efforts and help you achieve your work-related goals can go a long way.
6. Make sure it’s positive
Go over your bio, and make sure it reads as a bio that was written by a positive, optimistic person.
Your professional bio should be positive and focused on your strengths, achievements and expertise. Avoid discussing your weaknesses or negative experiences (and definitely avoid airing out your dirty laundry on LinkedIn). Instead, focus on what you bring to the table and what you can offer to your network.
7. Get feedback
Ask friends, colleagues, or professional connections to review your professional bio and provide feedback. If you have friends that work in Talent Acquisition, they can be a huge help. Doing this will help you identify areas for improvement and ensure that your bio accurately reflects your professional brand.
A professional LinkedIn bio is an important part of building your personal brand and making connections. By following these tips and using the right language and structure, you can create a bio that accurately reflects your professional identity and will help you stand out every time.
This article was co-written with Wordtune. Wordtune didn’t write the whole piece. Instead, it contributed ideas, suggested rephrasing alternatives, maintained consistency in tone, and of course - made the process much more fun for the writer.