How Marketing Teams Can Benefit From Using Wordtune
Marketing teams need to juggle a lot of (often oddly shaped) balls.
Creating stellar content is integral to most marketing roles, and is responsible for the success of most marketing campaigns.
Moreover, the pandemic has led to a hike in the use of digital content and campaign, due to which there has been a 207% increase in content consumption. This puts more pressure on the marketing teams to roll out campaigns with content that helps them save time, increase the success rate, analyze trends accurately, and get the brand's word out there.
AI has proved more than capable of being a trusty assistant to marketing teams for gaining more insightful analysis, creating new content, driving more targeted sales, and reducing budget burn through minimum human errors.
With powerful content editors like Wordtune, marketers can achieve their monthly targets faster and also have more transparency in what they produce by removing the fluff and only including the essentials.
Here are some ways Wordtune can help marketers:
- It helps writers increase productivity without compromising quality
- Write brand content that's pre-approved and doesn't need multiple editors to struggle with the right tone
- Align the terminology and jargon of the organization to create a consistent brand voice
How can marketing teams use it, though?
There are several ways in which Wordtune is useful to marketing teams, and today we'll discuss it all.
Keep reading to find out about the best ways for marketing teams to leverage Wordtune as an integral part of the marketing process.
What are the features of Wordtune?
Wordtune is a versatile tool that makes it easier for marketing teams to create content-based campaigns, add more flair to their communication, find loopholes in the voice and adjust it according to the brand guidelines.
One of its most used features include rewriting.
With its rewriting feature, Wordtune will remove grammatical errors, make writing more engaging, find touchpoints and highlight, and save time and rephrasing the same content for different customer segments for the marketing team.
Next, comes the tone.
Communication is the starting point of any brand’s marketing success. If teams nail it and keep it consistent, the name of the brand gets stamped in the target audiences’ minds. To make this a habit, Wordtune offers tone options of “Casual” or “Formal.”
These allow a quick switch from an industry professional tone to Ideal Customer Persona (ICP) based casual tone. A quick transition between tones saves time and sanity of mind.
Not only does it provide great suggestions, but also keeps in mind that excess content is no good, and shortens the content while making it more casual.
The customers at the top of the marketing funnel are still in the awareness stage. Marketing teams need to get their attention with a little sparkling language and offers. This makes the casual tone option the perfect fit for them.
On the other hand, customers at the bottom funnel are experienced and in the purchasing stage. They don’t need to be spoon-fed each detail and are serious about their taste. The formal option leads the way for them through effective and professional communication.
Shorten and expand
Not everything needs to be a paragraph, and sometimes, even sentences needs more context.
Marketing teams can leverage white space for ads or campaigns by either cutting down the content or adding more. However, the brain freeze is real when it comes to this part.
What to remove? Which word makes more sense? Is this the right tone?
Questions like this are easy to answer with Wordtune’s “Shorten” and “Expand” features.
Sprinkle the spice!!
I’m not exaggerating when I say this is the best part about the Wordtune editor. This new feature does what it says, “Add spices”.
For this sentence fragment, I chose the “Explain” sub-feature of Spices, and it expanded on the term and also gave me the option to pass on the current alternative and find more suggestions.
Through this, marketing teams can make their content for fun campaigns more impactful.
If marketing teams have a fun and quirky voice, they can use the make a joke sub feature or add an analogy to match their target audiences’ vibe!
Wordtune is a powerful editor. If marketing teams use it parallelly with their marketing and content teams, more conversions will be seamless.
Where can marketing teams use Wordtune?
Ai tools are companions. The more marketing teams use them, the better results they’ll reel in.
Wordtune is resourceful, fast, and tone adaptive, which makes it easier for teams to expand content operations and roll out more campaigns in less time. Let’s see what marketing functions the team can supercharge with this tool.
1. Create ad copy
Ads breathe life into a brand. They’re the initial window into the new world for first-time shoppers and customers. An ad with good copy is *Chef’s Kiss”, but most of the time, it’s either a — hit or a miss.
Marketing teams can step up their ad game with Wordtune as it helps them communicate globally with its features and leave an impact with each word.
To create an Ad copy on Wordtune:
Simply enter the prompt, i.e., “Create an ad copy for a chocolate cream biscuit with brownie pieces inside. Make it a one-liner.”
The result I got was acceptable, but teams can tweak it according to their need. They can even specify the number of words needed and the type of tone their ads need.
To create good ad copy, make sure to have a prompt beforehand. The more concise prompt marketing teams enter, the better result they’ll reap. Usually, it takes at least half 1 hour to develop an ad copy that’s enticing, new, and result-relevant.
However, with a simple prompt, Wordtune brings this activity down to minutes.
2. Create headlines for marketing campaigns
Companies at least have one marketing campaign set for each month. Marketing campaigns often get famous for their quirky headlines which are the first to catch the attention of the audience.
Marketing teams can use Wordtune to create these headlines effortlessly and have more time to execute, distribute, and plan the campaigns for success.
For example, I used a simple prompt to create this ad headline for women's empowerment. Though the first result was very basic, and I had to regenerate 5 times to find the best fit, it still saved me a lot of time.
My mind would be exhausted to do any other activity if I created 5 headlines myself. Marketing teams can avoid this burnout and constant brainstorming by taking ideas from Wordtune.
They can also combine multiple results into one to create a headline that’s personal and unique to the brand.
Furthermore, if marketing teams have specific requirements from the tool, they can add the instructions, just like I did at the end.
A good marketing copy should attract attention with both visuals and text. The text needs to be succinct and provoke action. If the first impression from the headline is good, the conversion will be more too.
3. Create a whole ad copy
An ad copy consists of 3 parts.
- Short body
- CTA (Call to action)
All these are equally important and create a roadmap for the customer or lead to take the next step.
We discussed headlines in the previous part, but let’s recap. To create a good ad copy headline, enter the prompt, specific instruction, and click Enter to get the result. If you’re dissatisfied with the first option, keep regenerating till you find the best fit.
Next comes the short body,
The editor creates a body with exactly 4 lines as suggested in 1 minute and allows the marketing team to schedule multiple ads at one go.
The last part is the CTA!
This CTA is to the point. It defines the next step, tells the offer, and is short which doesn’t distract the audience too much.
4. To create blog posts
Semrush reports that 17% of successful companies spend at least spend $5,000-$10,000 on their content marketing efforts. It's 2023, and most companies focus on building their online presence.
As per the University of Salford, "The term content marketing refers to a method of marketing that includes creating and sharing online content that doesn't just promote a brand, but rather is designed to encourage its audience to visit a brand's website. Brand awareness is increased by using storytelling and sharing information."
Blog posts are an integral part of it.
They help build brand awareness, generate more leads, increase conversions, and create a digital footprint to always stay on top of the search results.
However, creating a blog is an extensive process that can take hours or even days to complete. Wordtune takes the guesswork out of the equation with its ability to write blog posts that are unique and mostly plagiarism free.
Wordtune took 5 minutes to write this blog post. At first glance, it starts with a question, which is good for people seeking answers. However, the content is quite basic, which the marketing teams can quickly elevate with their own writing teams.
This feature helps you do research quickly, find all the basic pointers to add to the blog or specify to add stats through the “Spices” feature as well. Teams can also specify the word count to make the content passable according to the brand's guidelines.
5. To create marketing emails
Emails for events, announcements, and offers are all departments of the marketing team. These emails are a daily routine task, and creating multiple ones for different customer segments is time-consuming.
Not with Wordtune.
It allows marketing teams to create emails from scratch and be up to date with deadlines and to send schedules.
I wrote an email to invite customers to the flagship store. The email resulting from the prompt is what a skilled and professional writer would draft too. I like how the result adds offers and rewards on its own, enticing the receiver actually to attend the event.
If marketing teams are looking at drafting emails daily for trivial events or simple Welcome emails, this will be their holy grail. Moreover, teams can send emails common to all the customers within 1-2 minutes with this editor.
6. Create meeting agenda
Meetings, brainstorming, and planning are all important for marketing teams to create strategies and increase the awareness and sales of the brand. Their agenda for each meeting is specific and has briefs so everyone is up to date about the data to be discussed and the need of the meeting.
The meeting agenda defines what, why, and how of the meeting and how the ROI has increased by 200% after the last marketing campaign.
What’s strange, though, is how it decided the % of the return on its own. That’s not a problem since we can always specify what kind of specifics to mention in the email. That being said, the current result looks like fragments that the team has to piece together to find the best result.
7. Create Social Media Content
Social media is in right now. Every update of companies reaches the audience first through their social media account. Disney was the largest advertiser on Facebook, Twitter, and Instagram in the United States in 2020, with an estimated 311 million U.S. dollars in ad spend. Procter & Gamble followed with 284.2 million, and Amazon completed the top three with 235.2 million.
Social media is a 24/7 job. Creating social media captions, stories, video scripts, reels, shorts, or even tweets takes time, and a whole team has to be hired just for it. But with Wordtune editor, a lot of manual work can be eliminated.
Here’s an example of how to use Wordtune for social media:
The good part—is a very concise result with zero fluff that the audience loves. Moreover, if marketing teams handle multiple social media channels like Instagram, Youtube, Facebook, Twitter, and more, they’ll need to create at least 5 captions daily.
Using Wordtune to do so will allow them to schedule in advance and be ahead of the content plan for all socials. Marketing teams can also create copy for graphics for festivals, events, and more to add spark to the profile.
8. Create swipe file
Swipe files are a great source of inspiration for new campaigns. A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference for ideas for projects.
Inspiration can strike anytime, and it’s best to keep a bunch of content in a buffer so each marketing campaign runs smoothly and delivers the expected results without any stumbles along the way.
They can save these Swipe files by copying and pasting this content into a Word document or just use Wordtune directly to jog their memory for new ideas. Not only this, teams can also brainstorm ideas with the help of Wordtune.
9. Read and summarize
Research is the key to identifying key trends and making monumental decisions that drive success for a company. With each marketing campaign, a company progresses toward more sales and success.
To achieve this, they need to have a keen eye on the trends in this sea of content on the internet. The market research teams scour hundreds of extensive data pages to find the right fit for the next campaigns, and they read a lot on particular subjects.
Wordtune makes it easier with its “Read and summarize” feature.
This feature reduces 2000-3000 word content to a 1-minute read in seconds and highlights all key points, so you don’t have to squint hard at a page to find the stats or facts.
If marketing teams use this feature judiciously, they’ll save time on research and spend more on core activities of execution.
Using our advanced AI algorithms, Wordtune Read creates a summary for you — like a study guide — for any article or document you want to read. You can even summarize Youtube videos with their browser extension!
Ways to get better results from Wordtune
Ai uses training and online data to generate the results; humans improve these results with their emotional intelligence, quick wits, and knowledge of otherworldly affairs.
That being said—Ai is not always right.
If marketing teams use it, they’ll have to be cautious of how they use a tool. For Wordtune, it’s essential to read each letter word to word and avoid redundancy in the content.
Here are more ways to ensure marketing teams reap the most results from the Wordtune editor.
1. Create concise prompts
Prompts define the scope or extent of the result users expect from Wordtune. Hence, if teams create content from Wordtune, they need to ensure to enter the relevant details they want from the content editor.
For example, if they’re writing a blog on “How to write a welcome email,” the prompt should look something like this:
“Write a 500 word blog post on “How to write a welcome email,” use a confident tone, add 3 stats, and break it into 3 subheads.”
This prompt works because they’ve specified the word count, the tone, and the format, which are key essentials to a blog.
On the other hand, a prompt that says, “Write a blog post on how to write a welcome email,” will create redundant results as the Ai will make its own decisions on the word count and other aspects of the blog, which will lead to multiple tweaks and be time-consuming.
2. Don’t use it blindly
While the results of Wordtune are mostly relevant and error-free, it’s important to understand—machines make mistakes too.
Hence, it’s important that marketing teams be careful of what results the editor is creating and proofread thoroughly to generate high success levels for any campaigns.
For example, sometimes the content adds stats in the blog or numbers in an email that wasn’t requested.
Teams need to fact-check all these numbers and ensure they’re fresh and not just thrown to enhance the impact of the content. In the same way, team members need to assess the rewrites to ensure the tool doesn’t remove any essential details.
3. Don’t always rely on the first result
If you have the liberty to choose from multiple options, don’t go for the first thing on the plate. The first result is not always the best, so it’s best to at least look at the next 3-4 options to find the best fit.
Wordtune allows you to regenerate results for the same prompt until you find the best one, and there’s no limit to how many times you do it. So, it’s best to skip the first result if teams feel it lacks in any department.
Market your offer with excellence
Marketing teams can use Wordtune’s insights to drive business results that are 10x time-saving and definitely non-boring!
With multiple features, this content editor makes it easy for teams to function on core activities with the relief of error-free content. The marketing space is evolving, and an online assistant is all that the team needs to stay on top of the competition.
So, what are you waiting for? Bring Wordtune on board to create the most irresistible campaigns ever.
This article was co-written with Wordtune. Wordtune didn’t write the whole piece. Instead, it contributed ideas, suggested rephrasing alternatives, maintained consistency in tone, and of course - made the process much more fun for the writer.