Case Study
Crafting Engaging Help Center Content with Wordtune
reduction in team effort to write Help Center content
months after implementation, Help Center content achieved optimal readability score
The story
Hootsuite is one of the leading social media management platforms in the world. Hootsuite helps organizations of all sizes, from the smallest business to the largest enterprise & influencers, manage content and reach their customers across every social channel from a single dashboard, while gaining comprehensive and real-time analytics that help to understand what customers & followers really think.
The primary objective of the Hootsuite User Education team is to empower our users with modern and conversational content.
The team set an ambitious target to increase overall readability across all of our user facing content. Wordtune has proven to be a critical part of our publishing tool kit and has enabled us to achieve our goal in just under six months—guaranteeing our users a content experience that is clear, fresh, and engaging.
Improve readability of all user-facing content for Hootsuite’s 18M users
Hootsuite wanted to increase overall readability of their Help Center content & UI copy by making it more engaging, digestible, and user friendly.
Wordtune’s Casual Rewrite feature simplifies the content writing process & increases readability
The Hootsuite User Education team was tasked with making its platform-wide content, including Help Center & UI copy, more casual and approachable. They needed to align their content with the brand voice of the company and optimize content for their end users.
The team of technical writers wanted to craft content in a way that met users where they were by making it inclusive and easily digestible – especially when the content was technical or complex. “When they land on a help article, we want the users to feel welcome and like they’re in the right place
- to be conversational without being cheesy.”
One of Hootsuite’s technical writers, Crystal, discovered Wordtune last year and knew her whole team had to have it. The entire User Education team integrated Wordtune directly into their workflow, editing new & existing Help Center content, error messages, and explanations with the Casual Rewrite feature.
For Hootsuite’s team of experienced writers, Wordtune helps reduce writing time & hit the right tone by instantly offering sentence rewrites that sound more user friendly
and approachable.
Sometimes you’re trying so hard to reword something on your own, that you get too into the weeds on it. Wordtune helps me do my job better.
The results
By using Wordtune, Hootsuite was able to reduce the effort needed to write & update all of its user-facing content
by 25%.
The Hootsuite team achieved their optimal readability score for all Help Center content & UI copy within 6 months of implementing Wordtune.
The team continues to use Wordtune in all new content development, maintaining its target readability score and producing welcoming, engaging content for users.
