3 min read
min read
August 22, 2023

How to Write a Cover Letter That Stands Out Using AI

How to Write a Cover Letter That Stands Out Using AI

Table of contents

Using AI tools to write an outstanding cover letter requires experience.

For each job you apply for, you can use AI to create a personalized cover letter. This way, employers are more likely to notice you and select you.

Take, for example, this intro taken from a pretty generic cover letter:

Bad cover letter 😢

I am writing to express my interest in the [Job Title] position at [Company Name], as advertised on [Job Board/Company Website]. I believe that my skills and qualifications make me a strong candidate for this role.

How would you go about improving it, adapting it for a specific marketing intern job offer?

Using AI, I was able to come up with this intro:

AI-optimized cover letter 😁

I am writing to express my interest in the [Job Title] position at [Company Name], as advertised on [Job Board/Company Website]. I believe that my skills and qualifications make me a strong candidate for this role.

Better right?

Follow me, and I'll guide you through the process of creating the best cover letter to get you noticed by HR.

Why is your AI-generated cover letter likely to get ignored?

Writing a cover letter is hard. But writing a cover letter in 2023 is harder, when the global economy is slower and hiring freezes are in place. There are fewer open roles and hundreds of job seekers for every position. On average, each job posting attracts 250 resumes, and this number is likely higher in the current economic climate. 

You want a cover letter that stands out. This means you need to impress recruiters enough that they advance you into the interview process. And, it's not enough to just list your qualifications. You need to show deep interest in the role, explain why you're the best person for the job, and demonstrate how you can help the company succeed. The cover letter should also relate back to your resume.

All this in 250-400 words. 

The good news is that it’s not as hard as it sounds, especially if you keep these pointers in mind as you write the perfect cover letter. 

Include the right information

It’s easy to get carried away by the creative side of writing a cover letter but don’t forget the basics. Include your full name, contact information — phone number, location and email, and link to social media profiles like LinkedIn. Use a salutation to address the hiring manager like “Dear Hiring Manager” or start with a plain and simple “Hello.” On many cover letter templates, you might find “To Whom It May Concern” but it’s an outdated and impersonal way to begin a cover letter and let’s face it — makes me want to yawn.  

If you have previously connected with the hiring manager over LinkedIn or through a recruiter, and you know who to address in your application, use the correct name and spelling. And if you’re unsure of the hiring manager’s name or spelling, look them up on social media or use a general greeting like "Dear Hiring Manager." 

In your first couple sentences, you need to let the employer know which role you’re applying for and why. A company may be hiring for more than one role and you want the hiring manager to have all the relevant information upfront when they’re reading your cover letter.  

Follow a logical structure

Your cover letter is a chance for you to show off not just your writing skills but also your ability to follow logic and structure. Potential employers will be grateful for an easy-to-follow cover letter format and you’ll increase your chance of landing an interview.

A well-written cover letter has three parts:

  •  Introduction: Introduce yourself and explain why you’re interested in the job listing.
  •  Body: Mention your qualifications and highlight relevant experiences. Specifically point to any achievements or awards that showcase your skills and explain why you’re passionate about the opportunity.
  • Conclusion: Add a closing paragraph to sum up why you would be a great fit for the specific job and sign off on a positive and enthusiastic note.

Make your introduction count

Your opening paragraph should be concise but powerful. In a few sentences, include a brief introduction of yourself, a description of the role you are applying for, and a captivating statement that will give the reader a reason to continue reading. This opening paragraph will essentially set the tone for the rest of your cover letter and should be crafted carefully.

Think deeply about the role and the company and use it as a guide to come up with an opening statement that’s witty, engaging, and authentic. But first, decide the tone of your cover letter. Here are some opening line examples to choose from:


Although I considered submitting my latest credit card statement to demonstrate my love for online shopping, I decided it would be safer to write this cover letter and spell out all the reasons I'm the one for the job.


I prefer not to be right if loving data is wrong. The rest of the team at [Analytics Company] seems to think the same way and that's only one of the reasons why I'd be a great fit for your sales team.


While I am currently employed as a marketing manager, the job description for your company's PR director position caught my attention. As a long-time customer, I've always been impressed by the company's treatment of its employees, customers, and community.


With three years of experience managing internal communications for a 2,000-person company, I can organize a monthly town hall meeting or draft an interoffice memo in my sleep. My next step? Use that experience to help executives elevate their communications strategies as a strategic consultant.

Get comfortable with self promotion

Writing about yourself is hard, especially when you're trying to self-promote (which is the idea when looking for a job). A good way to deal with this is to use an AI writing assistant that you can hand the writing off to.

Here, we used Wordtune's "Continue Writing" feature, that you can use to beef up your cover letters without feeling to self conscious about your self promotion.


Pro-tip: Make your opening lines keyword-rich when applying for a larger company with an applicant tracking system. By choosing the right keywords, you'll ensure that your cover letter is read, and many of your most relevant skills will be highlighted immediately.

Show your enthusiasm

A great cover letter conveys your passion for the job and shows what makes you a unique candidate. Explain why you’re interested in that particular role and how it aligns with your career goals. 

But companies don’t just want to know why you want the job. They’re interested in why they should hire you and how you can make a difference at that organization. So tie your enthusiasm back to the business needs of the company and impress them with your strategic mindset. For instance, if you’re applying for a marketing position, discuss how your past work experience and skills have enabled you to create successful campaigns that have increased sales and boosted customer loyalty.

Provide proof of your claims

It’s okay to talk about how great you are and why you’re the perfect person for the job, but don't forget to back up your claims with concrete evidence. Provide examples of projects you have worked on in previous positions or training certificates that relate to the role.

This will make your qualifications more tangible and will help the interviewer understand why you are the perfect person for the job. Additionally, it will help to demonstrate your knowledge and skills and show that you are prepared for the role. Say you are applying for a job as a software engineer. You could include your experience building a website or a mobile app, as well as any coding certifications that you have obtained.

Give your cover letter a personal touch

Hiring managers receive dozens of applications for each position and you want to make sure yours stands out. Don’t just copy the job description — show that you read through it and understand what the company is looking for by using similar language in your cover letter. 

For example, if the job application mentions that the company values collaboration, you could mention how you thrive in a team setting and share an example of how you worked with a team to achieve a goal. This shows prospective employers how you will contribute to the company culture in addition to being a productive employee.

Don’t forget to proofread

Regardless of the industry, every employer is looking for committed and detail-oriented candidates. Written communication is a useful and valued skill, and your cover letter is evidence of how well-trained you are in this area. Focus on the content of your cover letter, but remember that grammatical errors and spelling mistakes leave a bad impression. Plus, it makes you look unprofessional.