The Key to Sales Success: Personalized Sales Pitches and AI
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Personalized sales pitches garner higher open rates, longer reading times, and result in more successful sales overall than their generic counterparts.
But personalization takes time and resources. It requires research, concise and impactful writing, and a convincing story tailored to your target audience.
Fortunately, AI can help you do all of these things—in less time and to greater effect. As a result, you can reach more leads in a shorter time and still offer each of them a highly personalized sales experience. It’s a win-win scenario, and once you start personalizing your sales pitches with AI, you’ll never go back.
As one of the directors of a content marketing agency who’s heavily involved in sales, I’ve sent out—and received!—dozens of sales pitches. In this article, I’ll explain why personalized sales pitches work better, and offer seven simple steps to create highly personalized sales content that will help you close more deals faster.
Why Do Personalized Sales Pitches Work Better?
“Personalization” means adapting key parts of your sales pitch to a specific person or group of people. Why does this matter?
Well, studies have shown that personalization of sales and marketing materials results in a 5–15% increase in overall revenue.
Personalized sales decks have higher open rates, and people spend more time reading them and are twice as likely to share them internally. That’s crucial, since one study by Gartner suggests that up to 10 people can be involved in purchasing decisions.
There are two main reasons personalized sales decks work better.
First, people connect with content that speaks to them personally and fits their beliefs. Using their name, telling stories they can relate to, and using familiar language builds trust and affinity. As a result, they’re more receptive to what you have to say.
Second, it allows you to focus on issues that actually matter to your audience. Rather than wasting time talking about generic industry problems that may not even apply to them, aim to offer real solutions to each person’s unique challenges and needs.
Follow the steps below to create highly personalized sales pitches for each of your prospects.
How to Create a Personalized Sales Pitch with AI and Wordtune
AI can help you personalize your sales pitch in a number of ways, from helping you with research to adjusting our tone and even preparing for objections.
1. Understand your audience (i.e., do your research!)
Personalization starts with research: you need to know a little about whom you’re talking to. Start by gathering information from the individual's or company’s website and LinkedIn page. No need to dive into in just yet—we’ll use AI to do that for us. Just copy and paste everything into a single document.
For the website, be sure to check out the About Us section, product/service pages, and case studies. For LinkedIn, include their profile page and recent posts they’ve written or liked.
Next, copy and paste everything into Wordtune and use the Summarize feature to create a summary. You can even choose to summarize the text from the point of view of a decision-maker in the company.
You can also ask Wordtune to give you the main pain points of the person you’re pitching to. For example, “What are the top five biggest pain points for social media managers working with influencers?” Wordtune will give you a list of pain points to focus on.
2. Focus on outcomes, not features
People sometimes confuse a sales pitch with a summary of products and services, but the two are very different.
The goal of a sales pitch is to demonstrate how your product or service will make someone’s life easier or better.
Focus on their needs and desired outcomes (refer to your Wordtune summary) and show them how your product or service will help them achieve their goals faster, more cheaply, with less stress, etc.
Here’s an example of an email pitch I sent out recently:
In this case, we honed in on the fact that the lead appreciated topic expertise in writing and would probably be interested in ways to boost that on their blog.
3. Use facts and figures to tell a story
Facts and statistics are powerful tools for making a convincing argument. But they need to be relevant, accurate, and reliable. You also don’t want to bore your audience with numbers, so use them in combination with story-telling.
AI can help you do both. Wordtune’s Facts Spice can provide interesting and relevant statistics on just about any subject. Working off your research summary, you can quickly and easily generate a host of facts to help you make your argument. Plus, you’re always given the source, so you can double-check that they’re up-to-date.
You can then use Wordtune to create a compelling, personalized story using those facts.
4. Be concise and straightforward
Whether delivering a sales pitch in person or sending a sales deck by email, you have a very limited amount of time to make your argument. But many people struggle with writing concisely and clearly.
Fortunately, this is something AI actually excels at. Wordtune, for example, can help you rewrite text in a more concise manner without losing the main point. You'll get a few options to choose from, too, so you can pick the one that works best.
This is especially important when crafting a personalized sales pitch, as you need every word to resonate with your target audience. There's no room for generic fluff.
5. Use the right language for your audience
Some people respond well to formal language, while others prefer a more casual tone. Some may prefer a more sophisticated parlance, while others will find it off-putting.
Use what you know about your lead and adjust your language accordingly. Wordtune can help you quickly adopt a more casual or formal tone, and you can even add anecdotes and jokes to lighten things up. Wordtune will also pick up on your tone and language and use a similar one when you add a Spice or ask it to "Keep writing."
Or you can ask Wordtune to write in a specific tone or voice. Just ask Wordtune to write, for example, "A light and friendly explanation of how AI can help you adjust your tone" or "A serious and technical exploration of the role of data analysis in sales."
6. Prepare for objections
You will almost always encounter objections during a sales pitch, or at the very least, questions that need to be answered.
Wordtune can help you prepare for this with the "Counterargument." While this Spice was originally developed to help users add nuance and balance to their writing, it's a great tool for finding holes in your argument and plugging them.
Spend some time going through your sales pitch and adding in counter-arguments, then do your best to address them. This is especially useful when doing a sales pitch in person. Even if you don't get the exact objections you prepared for, you can usually use some of what you've prepared to offer a concise and timely solution.
Knowledge of your product or service combined with confidence and practice from Counterarguments will help you field objections with ease.
7. Close with a strong call to action
Your conclusion should do two things: concisely summarize your main points and offer a simple, actionable next step.
You can use Wordtune to generate the conclusion. If you've personalized your sales pitch properly, the conclusion will reflect this and speak to how your product or service will address your lead's main pain points.
Your "call to action" should be simple and actionable right from within the sales deck, email, or meeting room. For example, if you're asking for a follow-up meeting, put a link to your calendar. If you've offered them a free trial, provide a link to where they can sign up.
If you've delivered your pitch in person, you can put a QR code on the last slide that goes to your sign-up page. You can also follow-up with an email immediately after the meeting (and have Wordtune write it based on your pitch).
Sales pitches done right: “It just got personal”
Personalization is the cornerstone of any good sales pitch. By personalizing your approach to each lead, you can offer them real solutions to their unique problems and needs, adopt a tone that resonates with them, and use facts, analogies and calls to action to greater effect.
AI allows you to do all this on a much greater scale, including research and writing. For example, Wordtune offers a variety of tools that make it easy to quickly personalize all your sales pitches.
For the best chance of success, be sure to practice your pitch, prepare counterarguments, and end with a simple, actionable next step.
How do you start a sales pitch?
Start by addressing the person by name, if possible. Very briefly mention who you are and why you’re contacting them. Then, get to the point: how you can help them and why they should care.
How long should a sales pitch be?
In most cases, you want your sales pitch to be between one and two minutes if you’re speaking and between 100 and 150 words. This gives you enough space to personalize the message, while still maintaining the audience’s interest.
What is a personalized sales pitch?
A personalized sales pitch is a short, effective presentation of your company and how it can improve the lives of the specific individual(s) you’re addressing. It is tailored to their needs, desires, tastes and demographics.