The Best AI Marketing Tools to Improve Reach & Awareness
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Well-written content and attractive visuals are important — but if your marketing materials fail to reach and connect with your audience, they’re useless.
Over the last 10 years as a content marketer, I’ve had to navigate limited budgets, saturated markets, and rapidly changing customer preferences. I’ve watched consumers become increasingly discerning, wary, and distracted.
As a result, I know firsthand how difficult it can be to reach your target audience and successfully build brand awareness.
Fortunately, marketers today have more effective tools at their disposal than ever before.
AI offers new ways to understand your audience and competitors, optimize your marketing efforts, make the most of social media, and create engaging content that turns readers into buyers.
In this article, I’ll share eight of the best AI marketing tools you can start using today.
The 8 best AI tools for marketing reach and awareness
With over 60% of marketers measuring the success of their efforts through sales, driving engagement, reach, and awareness can be the difference between a successful marketing strategy and one that falls short of the mark. Here are my top eight tools that help you create, engage, monitor, report, and adapt to your audience for better reach and awareness.
Best for: Content strategy and scheduling
Price: Starts from $24/month
Rapidely is designed to help you strategize, create, and schedule social media posts. It also features an AI caption generator tool that crafts engaging text that’s on-brand and in your voice.
The dashboard is intuitive and makes it easy to collaborate with your team across multiple accounts. You can create carousels and manage your social media workflow within the dashboard, too. If you work with clients, Rapidely enables you to get client approval directly in the app before posting.
Additionally, Rapidely can automatically fill your content calendar — complete with visual ideas, captions, and suggested posting times. Plus, you can use the social media strategy templates to build a full plan and workflow with your team. Add details about your brand, set your posting preferences, and receive suggested AI-generated posts. Then, select from the ones that meet your brand voice and needs. Rapidely will then craft a full month of posts aligned with your content strategy.
Best for: Content creation
Price: Free plan available. Paid plans from $9.99/month
The quality of your marketing content can make or break a good campaign. Marketing materials should be clear, simple, and engaging. By suggesting alternative phrasing and word choices, Wordtune can help you improve your ad copy and tailor your messaging for maximum impact.
Use it to optimize emails, craft attention-grabbing headlines, write compelling call-to-actions, and pen persuasive copy.
One way I like to use Wordtune is for A/B testing, as you can quickly generate multiple versions of the same message.
The Rewrite and Spices features also make it easy to brainstorm different versions of marketing copy. You can note your favorite variations and test them with your marketing team or in a smaller campaign.
3. DeepBrain AI
Best for: User-generated content
Price: Starts from $30/month
User-generated content (UGC) is a quick way to build rapport and trust with your audience. In fact, 79% of people’s purchases are highly impacted by consumer-created content. However, UGC content can be expensive to produce. DeepBrain AI makes it cheaper and faster with its text-to-video software.
Upload your script and have a UGC video created in about five minutes. DeepBrain has a selection of avatars for you to choose from, including celebrities like Howie Mandel. You can opt for custom or AI avatars that range from photorealistic humans to cartoon characters.
Beyond UGC videos, you can also use DeepBrain AI’s avatars on your website as a personalized chatbot experience.
4. BrandWatch Consumer Intelligence
Best for: Measuring brand awareness
Price: Customized pricing available on request
BrandWatch Consumer Intelligence gives you the tools to monitor your brand online with the help of AI. The software’s consumer and market intelligence technology makes checking brand awareness and reach easy. Some of the biggest brands in the world use BrandWatch — including Unilever, Toyota, Carlsberg, and more.
By pulling from 100 million sources, BrandWatch insights can help you conduct consumer research, create automated ad campaigns, track performance, and benchmark against competitors.
It can also help you plan and manage campaigns with its social media tools for teams. Create, schedule, and monitor posts across various social media channels and regions.
You can also pull from a database of 30 million influencers across YouTube, TikTok, Instagram, X, Twitch, and more with BrandWatch’s influencer marketing plan. This allows you to manage and measure influencer campaigns as part of your wider social strategy. Plus, you can monitor the social web for insights and trends and collect audience data to influence your next campaign.
Best for: SEO optimisation
Price: Starts from $12.66/month
With its AI-enhanced SEO tools, Frase makes optimizing your content straightforward.
Simply upload your existing content to see how it compares against similar content online. You can also use this tool to identify any holes in your content strategy, whether that’s keywords, headers, or improving your meta description. In addition, Frase’s AI-writing tool can generate new, original content based on facts and background research pulled from search results.
Frase also has several AI tools that can help you brainstorm, create Instagram captions, generate meta descriptions, find the perfect analogy, generate a listicle, and more. When you conduct research for your content marketing strategy, Frase can streamline SERP results into one place, making it easy to analyze and compare.
6. Albert AI
Best for: Marketing campaign insights
Price: Customized pricing plan on request
Create streamlined marketing campaigns using Albert. This self-learning software helps you plan, build, optimize, and report on marketing campaigns for social and search ads. It can also make suggestions on where to allocate your campaign budget. It integrates with your existing social media and search ad programs to give you a 360-degree view of your campaigns.
In the planning stages, Albert provides insights on keyword grouping, ad variations, and structure. When you’re building the campaign, Albert can make suggestions on audiences, ad groups, and budget allocation.
Once you’ve inputted your creative content and target audience, the software will identify potential customers that match your profile. It then runs a trial campaign on a small group of customers before launching the campaign fully.
Best for: Competitor analysis
Price: Customized pricing available on request
Crayon uses AI to help you track your competitors’ data footprint. By continuously gathering data from sources like websites, social media, news articles, job postings, and more, Crayon compiles information on your competitors’ products, pricing, messaging, and market positioning. This makes it easy to adapt and reflect on your progress as a business or marketing team. Plus, you can create battlecards to share with your team and streamline your team efforts.
In addition, Crayon’s market analysis and trend insights can help you stay ahead of the curve. Get insights delivered straight to your inbox, alerting you to any immediate changes. The summarizing tool will also pull out key takeaways from industry-relevant news.
8. Sprout Social
Best for: End-to-end campaign management
Price: Starting at $249/month
Sprout Social gives you the tools necessary to manage your social media campaigns end to end. Within its dashboard, you’ll find scheduling, social inbox management, monitoring, and social listening features alongside analytics and reporting tools. Easily collaborate with your teams or clients using its approval workflow feature, too.
You can create, edit, and preview posts directly in the tool. Sprout Social’s handy AI-assist feature lets you change the tone of voice and generate several variations for each post. Select the best one for maximum impact, add photos, emojis, and more. Then, schedule it across your social media platforms and instantly track performance.
As your posts receive engagement and interaction, you can engage directly with your audience through your inbox and comments. You’ll also be able to monitor post performance, capture data, and analyze and report on demographics, behaviors, and more.
Choosing the right AI tools
To decide which AI tool is right for you, start by considering your reasons for using one. What goals do you hope to achieve? For example, do you want to find new customers or build a strong community?
Next, determine the platforms and methods you intend to use in your marketing efforts. Will you use social media, paid ads, or email campaigns? Then, map out the features that will help you in your campaigns. These might include workflow integration, management and approvals, post-purchase journeys, and app integration.
Finally, decide which AI tool has the right features to match your goals to drive engagement, capture audience insights, and monitor your content strategy.
AI tools can enhance and improve your marketing reach and awareness. Use Wordtune to enhance your writing, Frase to optimize your content, Sprout Social to create and monitor your campaigns, or DeepBrain AI to quickly generate UGC video. Combine these tools with the knowledge and skills of your existing team to maximize your marketing and improve efficiency.
There are many great AI-based tools to get the most out of your content marketing strategy, too. Check out our guide on the top content marketing tools for 2023 to decide which is right for you.
What is an AI marketing tool?
AI marketing tools are designed to, with the help of artificial intelligence, provide support in maximizing marketing efforts.
What should you look for in AI marketing tools?
Consider ease of use, app integration, features, benefits, and cost when looking for AI marketing tools.
Why is AI important for marketers?
AI is important for marketers because it can streamline workflows, provide valuable insights, compile data, facilitate reporting, and maximize reach, awareness, and more.