AI still can't match our human ability to connect with other humans through writing.
We have the capacity to absorb others’ emotions and reflect them into words that can further evoke feelings from millions of readers or listeners.
With the advent of AI, content creation has become more accessible. The question is—do you rely 100% on AI generation before publishing content?
How to determine which AI-content needs "humanizing"?
If we’re talking about generic content like definitions of words, explaining a term, or creating term glossaries, AI content works like magic.
However, the way with words helps people connect with a brand. When we read novels like “The Valkyrie” or “The Lion Tamer Who Lost”, their chaotic yet beautifully relatable plot keeps us invested throughout the book.
The authors or writers use cognitive abilities to create stories people resonate with and remember for years to come. In the same way, online content is not just for education. It’s meant to create awareness and leave an impact on lives.
AI uses training and online data to create content based on prompts, and it’s mostly a slurry of words that make sense but don’t exhibit any intentions.
Hence, the answer to our previous question, “Do you need to change AI content to human content?”
Today, we’ll dig deeper into this topic and understand why it’s important that feelings stay a part of online content and how AI content can exist in harmony with human content.
What is AI content?
AI or artificial intelligence are tools that use algorithms, machine learning, and online data repository to generate results based on the user’s intent. You can enter the keywords, prompt, and specifics of your use case, and it processes the result within minutes.
For example, if I type: Write an email inviting customers to the opening of a new bakery branch
Wordtune instantly generates an email and invites people to how the bakery launch is connected to the tireless hard work of the staff with a description of the environment of a bakery.
These AI tools are meant to make it easier to create content, extract online data, save time, and remove grammatical errors from great pieces.
Some AI tools also offer rewrites to create a better version of your writing, which is a plus for content-extensive projects.
They help enhance efficiency and scalability and overcome writer’s block!
However, the biggest downside of using AI content is that Google doesn’t allow AI content to rank and considers it spam. It doesn’t dismiss all instances of AI for forecasting or creating content that isn’t plagiarized.
Human content that focuses on search intent or AI assisted content that follows the principle of E-E-A-T:
Expertise
Experience
Authoritativeness
Trustworthiness
Google always rewards quality over spam.
In the future, its systems will eventually evolve to differentiate between user intent-specific content to content with only ranking intent.
But you can jump ahead of this conundrum and humanize AI content in simple steps. Because why not leave a little bit of your sparkle wherever you post?
This helps rank better and builds a personal brand from scratch.
How does AI content help?
The online world is on the cusp of a major transition as every possible website rolls out AI features for user convenience.
AI has several pros for the content community, the most prominent ones are:
1. Imparts inspiration
AI is an endless source of information. Ideation is one of the major use cases of AI tools. They help summarize long content into keywords like the “Read and Summarize” tool of Wordtune and find inspiration by extracting key highlights.
Not only this but when you spend hours on search engine consoles, there are still times you’ll fail to find the information you need. AI comes to the rescue because it’s trained to use the information, and its mind is more like a hub for you to search any topic.
For example, when I type “3 stats about unemployment in the U.S.”, Wordtune results in astute and updated stats with source.
Without the tool, it would’ve taken at least 15 minutes to find the right stats, trace them back to their source, and fact-check them. The last part still remains, but it’s easier now that I know the source.
Another way to be inspired by the automation skills of AI is to ask it for ideas.
Ideation is a prime activity every writer, marketer, or team lead fries their brain for. With AI, brainstorming sessions become more productive, and teams can churn out more ideas with the help of AI too.
For example,
It might not exactly churn out ideas to use instantly but definitely jogs up memory to find better ideas through research and time-saving.
2. Efficient and scalable
AI can create content within split seconds.
It assesses the need and generates answers much faster than human beings. A writer can be more efficient with writing, as they can use AI to write an article and then edit the whole thing as per their need.
This saves hours and even days when it comes to long-form content.
It also helps the writers scale their content efforts by creating more content within an hour.
However, writers should be cautious to refrain from copying the entire content from AI. Use it for inspiration and extract the acts, but always add the brand voice and other essentials into it.
3. Language
There are approximately 6,500 languages in the world.
There’s a chance that every next person you meet speaks a new language. Living in this diverse world, writers need to capture audiences from different parts of the world.
There are two ways around this.
Learn multiple languages, which will take years.
Use AI to write content in any language within minutes.
The first option demands the investment of both money and time, which is scarce, as we know. On the other hand, the second option is mostly free, cost-effective, and time-saving.
Multiple AI tools online are rolling out their feature to write in different languages, which helps expand the audience and cater to global needs.
This feature helps add personalization and also removes the need to learn multiple languages, which can take months or even years.
4. Overcome writer’s block
Writer's block is when your brain is just out of ideas.
You try hard, but only gibberish comes out.
To get out of this slump, you take a walk, engage in other activities, or take a break.
What if you're running on a clock?
If you need quick ideas, AI is the best way to find answers to pestering questions. To help overcome a block, AI closely assesses your prompt's key points and specifics and creates answers that closely meet your thinking.
This sparks ideas in the mind again and helps you get out of a block and start fresh. In some cases, AI can also be used to generate the whole piece of content. All writers need to do is polish it to meet the publishing standards.
5. Create SEO-based content
Since AI evaluates thousands of online search results every day, it’s aware of how to use keywords judiciously.
Through this information galore, the results of AI are backed by research and keywords, which helps your content rank better.
Writers can also take keyword suggestions from AI to help them write relevant and most searched content in depth. This provides a base for writers to act on and adds more context to what they publish.
To further enhance the quality of their content, writers can also use tools to remove grammatical errors, rewrite content, shorten, expand, or add different tones to their content.
Why does AI need editing?
Every day, new AI tools are launched online. They’re still not perfect, as the results can often omit crucial information. While tools like Wordtune still generate accurate results, missing specifics in prompts or lack of abilities can affect the content.
Hence, writers should take their time to assess each word, humanize the content, and add missing content.
Moreover, AI tools cannot determine if the content is 100% authentic, so you need to audit each result, remove redundant information, and make it more of a story than just a piece of content brimming with words.
How to humanize AI content
To humanize AI content, you need to perceive content emotionally from the point of view of your audience.
The best way to start is to define your audience's needs, goals, and emotional touch points. There are other such aspects that go into consideration to humanize content; the most important ones are:
1. Select the right AI tool
There are scores of AI writing tools available online. Each offers some USP (Unique Selling Proposition), like 10 free rewrites, a meta description generator, and the “Spices” feature of Wordtune.
However, only some tools are as efficient and accurate as the others. Many are still in the BETA phase, while others keep evolving as the online world does.
In such a case, it’s crucial to find the fit that gives the best answer and adds to the project instead of complicating it.
To determine the best AI tool, consider these:
- What is your target audience?
- Which type of content do you want to produce? [Social media captions, meta descriptions, post ideas, etc.]
- Do you need a free tool or ready to pay for more features?
- Will it save you time?
- Can you integrate it into your cloud?
- Does it provide a multilingual option?
If a tool suffices all these questions, it’ll be your ideal fit.
The right AI tool will help you write better content as it adheres to most of your commands. Moreover, polishing it will also be easier since your basic motive is fulfilled by the tool itself.
2. Use an AI content detector
After generating your text, you can run it through an AI content detector, and make sure it isn't flagged as AI-generated.
This extra step serves several purposes:
- It reduces some of the manual work of humanizing your content, and allows you to focus on areas that are deemed AI-generated.
- It prevents Google from flagging your content as AI-generated and hurting your ranking and SEO.
- If you need to submit the content for review, and you don't want the reviewing party to know you used AI. This might seem like a sneaky move, but it's really similar to a public speaker using a speech writer, and wanting the audience to think the speech was written by you.
Check out Wordtune's AI content detector >
3. Make things more casual
Monotony kills the interest.
Since AI is not yet wired to roll out human-like conversations, its content can sometimes feel generic or more verbose.
To keep the audience engaged, try to spice up any AI content with casual language the readers will resonate with.
The more you identify with a piece of writing, the more you learn from it, and a friendly tone is something all search engines love. It humanizes the content and provides the satisfaction of a conversation to the readers.
To make it easier for you, Wordtune’s “Casual” feature allows you to liven up your content instantly.
With the Spices feature, writers can add facts, anecdotes, or jokes to the content without much hassle. It’s fine if your joke repository runs out of humour. This tool will always render inspiration.
Humor is a universal language, each person may perceive it differently, but it does strike a human chord in some way.
4. Add visuals
Visuals are inherent to great content.
Images make a story more enchanting and engaging, adding context to the content.
It is also good use of white space that grabs attention and breaks long text arrays. Human beings interact more with images as it helps them understand better and also see more colors within the text, which stimulates the brain.
Text in content helps readers digest information faster and also retain more as compared to reading more text.
This directs Google bots to provide more attention to your content as it helps the audience connect more. It’s not just modern-day preferences or due to busy schedules, human beings also have short attention spans, which provides more importance to visuals.
Formats like videos, infographics, or memes instantly have more audience due to their quick role in imparting information; when writers are humanizing AI written content, images set them apart from the rest.
Ideally, there should be an image around each scrolling head or page.
You can add memes for a comic effect, provide GIFs to spice it up, or add infographics and carousels to impart more context to a process or a step.
5. Add personal instances
Humans are empathic creatures.
They respond to stories, relate to personal instances, and cultivate emotions when they see a similar story as theirs.
For example, when users watch a series, a simple backstory of the character or lead helps them form an emotional connection and keeps them invested throughout each episode.
“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” — Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human.
AI content might use words to make the content entertaining, but it cannot generate personal stories as they are unique to each person.
The brain places you inside a story, and instances of the same can be taken from animated movies like “Home” or “Rapunzel”, which evoke feelings of homecoming, family, or personal agony. All these etch their place in the mind and retain the lesson, which is also the case with online content.
To add stories to AI content, follow these steps:
- Decide the best placement of stories.
- Define an emotion: Sad, happiness, empathy, FOMO, anger, etc.
- Start with words like “Imagine, I’ve felt the same, here’s my story”; this brings a transition in the content
- Always relate it to the original intent of the content
- Make sure it’s not offensive or hurtful to anyone’s sentiments
To tempt your readers, factor in all these aspects and add a story with drama, emotions, and context behind them.
We are neurologically wired to connect to stories as social creatures, and the more people relate with you, the more they remember.
6. Optimize for search engine
If you want to reach your audience, focus on SEO.
Search Engine Optimization (SEO) is essential to content creation and marketing. It helps to ensure that webpages are properly indexed and ranked in search engine results, making them easier to find and access. SEO also helps to humanize content by tailoring it to users’ needs and interests. SEO can help content creators to target users with relevant content and provide them with a more personalized experience.
SEO can also help improve user engagement by making content more easily discoverable and accessible. By using SEO, content creators can provide users with content that is tailored to their interests and needs, making it easier for them to connect with the content and the brand.
Search engines have specific guidelines and protocols that each content piece should follow if they want to rank. Since AI’s data is driven from online sources, you can expect some degree of plagiarism that you need to remove.
More than 2% of plagiarism is not acceptable, and Google web crawlers condemn any citation without sources.
Moreover, high-ranking pages get more CTR than the ones ranking beyond the 2nd and 3rd pages.
While AI can place keywords in place for the content, they’re unable to optimize for the rest of the SEO essentials, like visuals, meta descriptions, metadata, transitions, plagiarism, and more.
Moreover, you also need to add backlinks and internal links to increase the page's visibility and redirect the audience to the right links. All these factors humanize the content as you’ll focus more on search intent than just spewing online information.
Overall, editing is important for content because it helps ensure the content's quality, makes it more effective and engaging, and prevents misunderstandings. It is an invaluable part of content creation and should be noticed.
7. Give time for editing
When you use AI for content, editing plays a major role in bringing the content to justice.
While editing, a lot of your work will include adding a voice to the content, removing generic facts, and adding specific data-backed research.
You must also add a human-like conversational tone to make it more engaging and unique. Next, find errors in the content and remove them one by one. Editing manually gives the satisfaction of double-checking and also makes content more human.
8. Treat it as a first draft
Writers often have an extensive writing process.
They often start with a rough draft and shape it by adding important information chunks here and there.
For example, when you asked Wordtune to write “An article on the best writing practices”, the result is this.
At first glance, you can spot the obvious edits, like breaking the paragraphs and adding subheads.
Also, the article explains the best practices, but adding some visuals and examples will greatly enhance its engagement level and reduce the bounce rate. Some links need to be added that make the content monotonous.
It’s only 341 words, so you’ll need to add more content and at least make it 500-600 words to deliver useful information with good delivery.
Through editing, the content is made more professional and thus more likely to be taken seriously. Making the content more effective and engaging can be more successfully shared with others. Editing also helps to reduce the risk of misunderstandings or misinterpretations.
Add your human touch
It’s important to address the fact that your content is read by humans and not just by search engine bots.
Adding your tone and human touch is essential to forge a connection with the audience and build a brand rather than the identity as a bot. Using AI is a plus when looking at more efficient content creation, but it’s important to remember that it’s the personal touch that every human craves.
Hence, it’s best practice to humanize AI content and proofread it meticulously to remove errors, be they sentimental or grammatical.
Wordtune is here to be your ultimate companion in this process. Use it today to increase your content production with high accuracy.
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