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August 29, 2023
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AI Blog Writing Process Revealed: The Ultimate Guide

AI Blog Writing Process Revealed: The Ultimate Guide

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As a director of content, I've witnessed firsthand how generative AI tools have changed content marketing.

Generative AI is no longer only for the tech savvy and early adopters. Many content agencies are now using it.

The days of keeping a writing process manual are gone. Creating topics for articles, outlining, creating visuals, editing, and writing. 

All these tasks have been greatly impacted by AI tools, but every content marketer uses a different process for creating a blog post.

This tutorial will offer a tried and tested AI-blogging process that will deliver reliable results time and time again.

Without further ado, let's dive in.

1. Develop a content strategy that will clearly define which blog posts you create

First, you need to nail down your overall content strategy. This will help you define the goals of each post, and make sure it contributes to the big picture. Having a content marketing strategy in place ensures that the blog post will be well-crafted and effective in reaching its desired audience.

Read the full article: How to Develop a Content Marketing Strategy

Impact of AI: Medium

2. Come up with blog topic ideas

Your second step is to come up with things to write about. In the absence of a strict writing process, you will likely write what comes to mind first. In most cases, this means regurgitating the latest articles you stumbled upon. Use this tutorial to come up with the right blog topics which will get you results.

Read the full article: 9 Ways to Come Up with Blog Topic Ideas

Impact of AI: High

3. Build the content brief

It doesn’t matter if you hand off the article to a freelance writer, or write it yourself. In both cases you need a well structured content brief. The brief outlines the requirements for each article, and helps writers stay in alignment with the goal, differentiation and direction of the article.

Read the full article: How to Write the Perfect Content Brief

Impact of AI: Medium

4. Define the blog post outline

Writing without an outline is like navigating without a map. The outline keeps you on the right track, and greatly impacts the content of the final version of your blog post. In contrast to some writers who "outsource" outlining to AI tools, our recommendation is to combine both human and AI in an iterative back-and-forth process.

Read the full article: How to Write an Outline in 4 Easy Steps

Impact of AI: High

5. Hook the reader with the right introduction

While the introduction is often written after the entire blog post is complete, we are placing it as step #5 so it adheres to the order of appearance. The intro is meant to hook the reader by delivering the promise of the blog post, namely - how it is going to help the readers with their problem.

Read the full article: How to Write Compelling Intros

Impact of AI: High

6. Write the body of the blog post

This is it, where the magic happens. If you think you are going to enter your outline, click “AI” and get a blog post that will serve you well, you are mistaken. In this post, we go over how AI helps write the piece, but you need to work hard too.

Read the full article: How to Write a Blog Post

Impact of AI: High

7. Sum it all up with the conclusion

A good conclusion clearly and concisely summarizes the key points of your article, explains why they matter, and leaves some kind of lasting impression on readers. It will be this paragraph that determines your reader's overall impression of the blog post, so do not let it go to waste.

Read the full article: How to Write a Strong Blog Conclusion

Impact of AI: High

8. Adding visuals

Blog posts without visuals are rarely read. Use this guide to add screenshots, graphs, infographics and even memes to your posts to make them more engaging, personal and vivid.

Read the full article: The Correct Way to Use Visuals

Impact of AI: Medium

9. Editing and Proofreading the Blog Post

Next, you need to perfect your draft. Fix grammar mistakes, improve conciseness, clarity and readability, and make sure the tone, style and voice are right.

Read the full article: How to Edit Your Own Writing

Impact of AI: Very high (It potentially replaces some editors)

Take your blogging to the next level

This guideline will help you write blog posts using AI, without losing the control or ownership of the writing process. Looking for more resources? Check out our content blog category and YouTube channel.