As a director of content, I've witnessed firsthand how generative AI tools have changed content marketing.
Generative AI is no longer only for the tech savvy and early adopters. Many content agencies are now using it.
The days of keeping a writing process manual are gone. Creating topics for articles, outlining, creating visuals, editing, and writing.
All these tasks have been greatly impacted by AI tools, but every content marketer uses a different process for creating a blog post.
This tutorial will offer a tried and tested blogging process that will deliver reliable results time and time again.
Without further ado, let's dive in.
1. Develop a content strategy that will clearly define which blog posts you create
First, you need to nail down your overall content strategy. This will help you define the goals of each post, and make sure it contributes to the big picture. Having a content marketing strategy in place ensures that the blog post will be well-crafted and effective in reaching its desired audience.
Your second step is to come up with things to write about. In the absence of a strict writing process, you will likely write what comes to mind first. In most cases, this means regurgitating the latest articles you stumbled upon. Use this tutorial to come up with the right blog topics which will get you results.
It doesn’t matter if you hand off the article to a freelance writer, or write it yourself. In both cases you need a well structured content brief. The brief outlines the requirements for each article, and helps writers stay in alignment with the goal, differentiation and direction of the article.
Writing without an outline is like navigating without a map. The outline keeps you on the right track, and greatly impacts the content of the final version of your blog post. In contrast to some writers who "outsource" outlining to AI tools, our recommendation is to combine both human and AI in an iterative back-and-forth process.
While the introduction is often written after the entire blog post is complete, we are placing it as step #5 so it adheres to the order of appearance. The intro is meant to hook the reader by delivering the promise of the blog post, namely - how it is going to help the readers with their problem.
This is it, where the magic happens. If you think you are going to enter your outline, click “AI” and get a blog post that will serve you well, you are mistaken. In this post, we go over how AI helps write the piece, but you need to work hard too.
A good conclusion clearly and concisely summarizes the key points of your article, explains why they matter, and leaves some kind of lasting impression on readers. It will be this paragraph that determines your reader's overall impression of the blog post, so do not let it go to waste.
Blog posts without visuals are rarely read. Use this guide to add screenshots, graphs, infographics and even memes to your posts to make them more engaging, personal and vivid.
Next, you need to perfect your draft. Fix grammar mistakes, improve conciseness, clarity and readability, and make sure the tone, style and voice are right.
Impact of AI: Very high (It potentially replaces some editors)
Take your blogging to the next level
This guideline will help you write blog posts using AI, without losing the control or ownership of the writing process. Looking for more resources? Check out our content blog category and YouTube channel.
P.S. This article was co-written with Wordtune. Wordtune didn’t write the whole piece. Instead, it contributed ideas, suggested rephrasing alternatives, maintained consistency in tone, and of course - made the process much more fun for the writer.
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